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Wednesday, February 4

Why exhibit at VIFA ASEAN 2026?

As global supply chains undergo restructuring and international buyers increasingly diversify their sourcing strategies, Southeast Asia is emerging as a new strategic production and consumption hub for the furniture, furnishing, and handicrafts industries.

In response to this trend, VIFA ASEAN 2026 is positioned as a dedicated regional trade platform, providing businesses with a structured, effective, and in-depth gateway to access the ASEAN market.

 

VIFA ASEAN 2026 – The Southeast Asia Furniture & Handicrafts Trade Platform

VIFA ASEAN 2026 brings together a wide range of modern and traditional furniture, furnishing, home décor, and handicrafts from Southeast Asian countries—a region rich in cultural heritage and increasingly attractive to global buyers.

The event is strategically designed as a two-way trade platform:

  • Supporting Vietnamese enterprises in expanding exports to the ASEAN region and global markets
  • Facilitating ASEAN manufacturers’ access to the Vietnamese market, particularly in projects, construction, hospitality, resorts, and commercial spaces

ASEAN – A High-Growth Market with Strong Export Potential

According to Statista, the ASEAN furniture market is projected to reach approximately USD 13.8 billion by 2025, highlighting the region’s growing importance in the global furniture supply chain.
In Vietnam alone, the market is estimated at USD 1.92 billion, with a compound annual growth rate (CAGR) of 5.33% during 2024–2029, reinforcing Vietnam’s increasingly significant role within the ASEAN furniture landscape.

In parallel, the home décor and lifestyle segments continue to record stable growth, reflecting consumer preferences that increasingly prioritize aesthetics, personalization, and cultural value.

For international buyers, ASEAN is no longer just a “new manufacturing base,” but a diverse sourcing destination offering a wide range of styles, materials, and product stories–particularly well-suited to value-added furniture and handicraft products.

VIFA ASEAN – Expanding Beyond Vietnam, Complementary to VIFA EXPO

According to the latest report, the VIFA ASEAN ecosystem attracted more than 8,000 domestic and international visitors, including over 2,000 international buyers from more than 60 countries and territories. This provides a solid foundation for VIFA ASEAN 2026 to further expand its buyer network, diversify purchasing segments, and enhance meaningful business connections for participating companies.

The report also highlights a strong, clearly defined product sourcing demand at VIFA ASEAN. Specifically, 54% of visitors were searching for Furniture, followed by home décor (17%), furnishing (7%), and handicrafts (7%). Other categories such as machinery, accessories, and services accounted for smaller shares but indicate a growing demand for integrated, end-to-end supply chain solutions.

Notably, visitor objectives extended beyond market observation. The majority of buyers attended VIFA ASEAN to source new products and services, expand partnership networks, and identify new or alternative suppliers, demonstrating a transaction-oriented buyer profile well aligned with businesses focused on sales, exports, and project-based channels.

VIFA ASEAN Is Particularly Suitable for Businesses That:

  • Have participated in VIFA EXPO and seek to expand their growth potential
  • Are looking to diversify export markets
  • Aim to access international buyers interested in regional craftsmanship, cultural identity, and design

Advantages of Early Participation in VIFA ASEAN 2026

During the initial rollout phase, VIFA ASEAN prioritizes early booking, offering clear advantages to participating businesses:

  • Prime booth locations with high buyer visibility
  • Optimized participation costs compared to later phases
  • Early planning for marketing, product showcase, and buyer engagement

This is a strategic window of opportunity for businesses to secure a strong market position while leveraging the Organizer’s targeted communication strategy to reach the right buyer segments.

👉 Register early for VIFA ASEAN 2026 to secure prime locations, favorable costs, and a strategic advantage in expanding into the ASEAN market from the very beginning.