- VIFA ASEAN – The Next Strategic Step After VIFA EXPO for Furniture and Handicraft Enterprises
- VIFA ASEAN – Bước đi chiến lược tiếp theo sau VIFA EXPO cho doanh nghiệp nội thất & thủ công mỹ nghệ
- ASEAN – Thị trường nội thất & thủ công mỹ nghệ giàu tiềm năng từ góc nhìn của nhà mua hàng quốc tế
- ASEAN – A High-Potential Furniture & Handicrafts Market from the Perspective of International Buyers
- Why exhibit at VIFA ASEAN 2026?
- Vì sao doanh nghiệp nên tham gia VIFA ASEAN 2026?
- OPENING THE DOOR TO BUSINESS CONNECTIONS: VIFA ASEAN 2026 OFFICIALLY LAUNCHES BOOTH REGISTRATION FOR ALL EXHIBITORS!
- VIFA ASEAN 2026 – BOOTH REGISTRATION FOR 2025 BUSINESSES IS OFFICIALLY OPEN!!!
VIFA ASEAN – The Next Strategic Step After VIFA EXPO for Furniture and Handicraft Enterprises
As global supply chains continue to undergo major restructuring, furniture and handicraft enterprises are no longer approaching trade fairs as standalone activities. Instead, they are increasingly focused on building structured, long–term market development roadmaps.
From this perspective, VIFA EXPO and VIFA ASEAN are positioned as two consecutive phases within a unified market expansion strategy, designed to complement each other and maximize overall effectiveness.
VIFA EXPO – The Core Trade Platform
Over the years, VIFA EXPO has established itself as Vietnam’s leading furniture and interior trade fair, where enterprises can:
- Access a large-scale network of international buyers
- Showcase manufacturing capacity, design capability, and key product lines
- Build foundational business relationships with overseas partners
This is a critical first step that helps enterprises establish a solid presence on the international trade map before expanding into regional markets.
VIFA ASEAN – The Next Strategic Expansion After VIFA EXPO
Building on that foundation, VIFA ASEAN serves as the next strategic move, with a strong focus on the Southeast Asian market – a region experiencing rapid growth in both furniture production and consumption.
From a long-term vision, VIFA ASEAN aims to elevate Ho Chi Minh City and Vietnam as a regional hub for furniture and handicraft trade within ASEAN, serving as a platform that:
- Brings together manufacturers from across the region
- Connects directly with international buyer networks
- Functions as a trade gateway for export promotion and regional cooperation
Optimizing Results Through a Two – Fair Participation Roadmap
Following a structured participation roadmap across both fairs enables enterprises to:
- Avoid overlapping buyer groups
- Tailor product portfolios and messaging to each target market
- Increase buyer touchpoints while maintaining depth in business connections
In simple terms, VIFA EXPO serves as the starting platform, while VIFA ASEAN represents the strategic expansion, allowing enterprises to unlock additional growth potential across Southeast Asia.
Advantages of Early Booth Registration at VIFA ASEAN
During the initial launch phase, early registrants for VIFA ASEAN can benefit from:
- Prime booth locations with high buyer visibility
- Optimized participation costs
- Greater control over communication planning, product promotion, and early buyer engagement
This is an opportune time for enterprises to finalize a connected trade fair strategy, enhance trade promotion effectiveness, and expand regional markets in a sustainable manner.
👉 Register for a VIFA ASEAN booth today to seize new opportunities in Southeast Asia and maximize post – VIFA EXPO outcomes within your long-term business development strategy.