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Tuesday, May 5

Behavior and Real Demand of International Buyers at VIFA ASEAN

VIFA ASEAN does not focus on attracting large crowds. Instead, the event targets international buyers with clear sourcing needs, including:

  • Importers
  • Distributors
  • Retail chains
  • Project developers (hotels, resorts, real estate)

The key difference is in their behavior: buyers come to VIFA ASEAN to find partners and make deals, not just to visit.

What do buyers come to VIFA ASEAN for?

Finding new suppliers

The main goals of buyers are:

  • To find products suitable for their markets
  • To compare different suppliers
  • To choose the right manufacturing or supply partners

→ These buyers already have clear demand and are in the decision-making stage.

Placing orders and building long-term partnerships

At VIFA ASEAN, buyers go beyond simple discussions:

  • They discuss orders directly
  • Evaluate product design and quality
  • Build long-term business relationships

→ Deals can start during the event or shortly after.

Looking for alternative supply sources

A current trend:

  • Buyers actively look for additional suppliers
  • Reduce dependence on a single market

→ Vietnam and ASEAN are becoming strong options in global sourcing strategies.

Buyers at VIFA ASEAN have decision-making power

  • 58% of visitors are managers or higher-level positions

This means:           

  • They can choose suppliers
  • They can approve or recommend orders
  • They directly influence business decisions

→ Exhibitors meet people who can actually make deals happen.

High return rate shows stable demand

  • 60% of visitors are returning buyers

This shows:

  • Buyers do not attend only once
  • They come back to:
    • Find more products
    • Expand their product range
    • Maintain business relationships

→ VIFA ASEAN is a long-term business platform, not a one-time opportunity.

Buyers prefer direct business matching

  • 68% are interested in business matching activities

Instead of searching on their own, buyers:

  • Want to be connected with the right suppliers
  • Save time during the event
  • Focus on meetings with real business potential

→ This creates strong opportunities for exhibitors to meet the right buyers.

What products are buyers interested in?

Furniture
  • The largest demand segment
  • Includes indoor and outdoor furniture
  • Orders are often large and stable
Home decor and handicrafts
  • Suitable for retail and lifestyle markets
  • Require diverse designs and materials
Supporting products
  • Machinery, accessories, production solutions
  • Buyers look for complete supply chains, not just single products

What businesses need to understand about buyers at VIFA ASEAN

A common misunderstanding:

  • Measuring success by the number of visitors

The reality:

  • Buyers come with clear goals
  • They move with purpose
  • They visit booths that match their needs

→ VIFA ASEAN is not about having more people, but about meeting the right buyers

👉 Booth spaces are limited and being booked by industry category. Register early to secure a suitable location and maximize your opportunity to connect: https://vifaasean.com/booth-registration/