- Giao thương ASEAN 2026: Cơ hội chiến lược cho doanh nghiệp nội ngoại thất & thủ công mỹ nghệ
- ASEAN Trade 2026: A Strategic Opportunity for Furniture & Handicraft Businesses
- VIFA ASEAN – The Next Strategic Step After VIFA EXPO for Furniture and Handicraft Enterprises
- VIFA ASEAN – Bước đi chiến lược tiếp theo sau VIFA EXPO cho doanh nghiệp nội thất & thủ công mỹ nghệ
- ASEAN – Thị trường nội thất & thủ công mỹ nghệ giàu tiềm năng từ góc nhìn của nhà mua hàng quốc tế
- ASEAN – A High-Potential Furniture & Handicrafts Market from the Perspective of International Buyers
- Why exhibit at VIFA ASEAN 2026?
- Vì sao doanh nghiệp nên tham gia VIFA ASEAN 2026?
ASEAN Trade 2026: A Strategic Opportunity for Furniture & Handicraft Businesses
As global supply chains undergo major restructuring, ASEAN is emerging as a new key trading hub for the furniture and handicraft industries. With strong consumer growth, expanding manufacturing capacity, and rising import demand, the ASEAN market is becoming a strategic destination for international buyers in the 2025–2026 period.
This is also the time for businesses to move away from a one-off trade fair mindset and adopt a structured, multi-stage market entry strategy, in which VIFA EXPO and VIFA ASEAN play complementary and strategic roles.
Buyer demand in ASEAN: Focused on real business transactions
According to the VIFA ASEAN 2025 Organizing Committee survey, buyers attending the fair are not merely exploring the market, but show clear and practical trading intentions:
- 60% are returning buyers, reflecting a high revisit rate and strong confidence in the quality of connections
- 68% seek direct business matching activities, indicating a clear intention to work with exhibiting companies
These indicators confirm that VIFA ASEAN attracts buyers with defined sourcing goals, creating favorable conditions for businesses to connect with real market demand.
Buyer behavior at VIFA ASEAN: Focused decisions, high conversion potential
Beyond clear purchasing needs, buyer decision-making behavior at VIFA ASEAN offers strong advantages for exhibitors:
- 58% of buyers hold management or direct decision-making positions, significantly shortening communication and negotiation cycles
- Buyers prioritize face-to-face meetings at exhibition booths, engaging in in-depth discussions on products, manufacturing capacity, and order fulfillment
These factors reinforce that VIFA ASEAN is not just a meeting point, but a strategic trade platform where businesses can reach the right buyers, address real needs, and gradually convert connections into concrete cooperation and orders – especially for mid- to high-value furniture and handicraft products.
Growth of project buyers: A positive signal for manufacturers
A notable trend is the increasing presence of project-based buyers, including:
- Hotels and resorts
- Commercial developments
- Construction and spatial development projects
This buyer group typically:
- Purchases in volume
- Prioritizes partners with stable production capacity
- Seeks total solutions rather than individual products
This represents a clear opportunity for furniture and handicraft manufacturers with strengths in production, design, and customized solutions.
The right time to register for VIFA ASEAN booths
In its early deployment phase, VIFA ASEAN offers clear advantages for early registrants:
- Better access to prime booth locations
- Greater flexibility in buyer engagement planning
- Optimized participation costs and trade promotion efficiency
As competition intensifies across the ASEAN market, early presence allows businesses to secure visibility and positioning ahead of competitors.
👉 Register for VIFA ASEAN 2026 today to connect directly with regional buyers, capture real demand, and expand your ASEAN trade network in a structured and sustainable way.